– Company well positioned to capture its share of fast-growing market –
NORWALK, CT, January 24, 2007 — Trans-Lux Corporation (AMEX: TLX) announced the sale of its first two standalone, full color outdoor LED digital billboards featuring the company’s new Color CaptiVue technology. The first LED digital billboard was installed in January at a high-traffic intersection in southern Louisiana. The second, sold through an advertising company, will be installed during the first quarter on a Sears property in Canada to generate ad revenue for the retail chain and to promote the individual store’s own products and services.
“These first digital billboard orders demonstrate Trans-Lux’s flexibility and capability to take advantage of a significant emerging market opportunity,” said Michael R. Mulcahy, Trans-Lux President and Co-CEO. “The media and many industry analysts are recognizing digital billboards as a market with huge growth potential and, according to the Outdoor Advertising Association of America, outdoor is the second fastest growing advertising medium after the Internet. Trans-Lux’s technological, rental and service resources properly position us to capture a share of this fast-growing sector.”
Trans-Lux’s new digital billboard installations feature their full-color CaptiVue display technology and ProLine controller system. CaptiVue is an advanced electronic display system with modular construction, superior LED clarity and brightness, wide viewing angles and an amazing palette of 16.7 million colors. CaptiVue is durable, reliable and cost efficient, supplying up to 100,000 hours of performance at a fraction of the utility and maintenance costs of comparable incandescent and older LED technologies.
About Trans-Lux
Trans-Lux is a full-service, worldwide provider of integrated electronic display solutions for today's communications environments specializing in the design, manufacture, installation and service of large-scale indoor and outdoor LED electronic display systems for applications in the financial, banking, gaming, corporate, retail, transportation, entertainment and sports industries. Trans-Lux has display equipment installed at thousands of locations around the world, including the world's major financial exchanges. In addition to its display business, the Company owns and operates a chain of motion picture theatres in the western Mountain States.
