With so many demands imposed on today’s consumers, shopping time often comes at a premium. Retailers are challenged to lure business away from the many shopping alternatives available and to provide the best deal and a positive shopping experience to secure customer retention. With so many variables to consider, from demographics to merchandise selection to economic factors, how does a retailer compete?
Today’s savvy retailers capitalize on shoppers' needs by targeting their sales promotions to patrons who are passing by or in the store right now. By using Trans-Lux electronic LED displays to advertise and promote products and services, retailers attract consumers with just the right message at any time of day or night. Electronic LED displays can be changed at a moment’s notice to draw attention to your new campaign with the power of light, motion and color, a combination that's hard to overlook.
As an alternative to television, radio or newspaper advertising, electronic displays attract more viewers for less cost than other standard media using targeted messages that capture your audience with light, motion and color. For instance, consider the needs of a lunch time “errand runner.” Wouldn’t that shopper be more likely to stop in and pick up a few things in your store if he or she knew you have concessions on the premises and you have a special lunch deal? Or how about a reminder that you have hats, gloves and scarves in stock when the weatherman announces an unexpected snowstorm is on the way.
Trans-Lux provides the retail world with new opportunities to spread information, generate awareness, build traffic, and communicate effectively to large groups of customers, indoors and out. Electronic LED displays cut through the clutter of static signage to increase POP sales with immediate updates:
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Focus your advertising by changing your message – at the touch of a button – using a preset schedule or programming on the fly.
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Promote your business using low cost, low maintenance LED technology.
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Program your messages conveniently from your office computer.
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Add graphics for a professional look with zero lead time.
Some proven retail display applications include:
VisionWriter®– a high-impact advertising display that combines two text display technologies in one attractive free-standing or wall-mounted unit.
PromoWallTM – a unique combination of LED and LCD technologies that directs attention to specific merchandise.
LED Message Center – attract pedestrian and vehicular traffic to your location by delivering your selling message outdoors.
CaptiVision TM – a versatile LED display option that delivers brilliant, full color video in large scale.
Downloads
Envision the Future Brochure (pdf - 693kb)
